We safely import your core Google Ads campaigns into the Microsoft Advertising environment. We review every setting manually, re-mapping tracking tags, adjusting device distribution percentages, and optimizing ad formatting to fit Bing's layout without broken strings or incorrect match styles. We map your negative keyword strategies and match types to ensure your ads adapt seamlessly to the Bing network, preventing budget waste right from launch.
We utilize Microsoft's native access to LinkedIn data layers within search campaigns. We set up real-time bid adjustments that automatically increase your bids when a search query comes from a user matching specific corporate industries, corporate organizations, or high-level job functions. This allows your brand to win top ad positions for high-value enterprise users while keeping bids lower for general web searchers.
We optimize your campaigns specifically for high-intent business users searching during corporate hours on native Windows systems. We adjust device bids to prioritize desktop traffic over mobile devices, allowing you to intercept procurement queries directly on office networks. We manage your delivery settings across the Microsoft Search Network to block low-performing third-party search partners, keeping your ads focused on high-converting placements.
We install and audit comprehensive Microsoft UET tracking codes via Google Tag Manager. We configure variable-revenue e-commerce tracking, custom button clicks, and clear lead parameters to ensure your conversion reporting is highly accurate. We link this data with automated bidding options like Maximize Conversions or Target CPA to help you systematically secure new customers at lower cost-per-click rates.
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